Highway to hell
The most commonly requested yet least effective are preflight usability checks. A pre-flight evaluation is effective if the main concept is already tested and proven. Test the design before going live to reveal the last few bugs or typos that might have been overlooked.
If this is the first test on the project, it will probably reveal deeper issues. Much deeper than an easy to fix button miss-alignment or a typo.We’ve conducted quite a few preflight usability studies and many times we discovered a core problem. On one occasion, the registration steps hadn’t been ordered in a sequence that had been logical to the user. On another, the touch-screen equivalent to drag ‘n’ drop with a mouse was missing.
Fixing a broken experience that’s discovered only a day or two before launch is usually postponed until the next release. Many more times still, there’s no clear roadmap after the project delivery, so the issue is never repaired. The solution? Test your designs early.
At the time of developing the website, no obvious solution matched our requirements. Most centered on emulating picture or srcset, which we had already determined weren’t right for our needs.
The Etch website is very image-heavy, which would make manually resizing each image a lengthy process and prone to human error. Even running an automated Photoshop script was deemed to require too much maintenance.